E-commerce players, logistics start-ups come together to tackle last-mile challenges
The ongoing pandemic situation and lockdown in the country was quite a challenge for e-commerce sector to deliver products to consumers. However, with the country entering in lockdown 4.0, the situation has changed nonetheless, with few hiccups.
The ease in restrictions in the fourth phase of lockdown helped e-commerce companies like Amazon and Flipkart to resume their operations almost across the country however, the last-mile is proving to be a challenge.
The morale of the delivery staff, containment zones, which are no-go areas that are continuously changing, and a shortage of agents are the three big issues to have cropped up over the last few days.
To resolve these problems and also to cater to the pent-up demand of a population staying in for close to two months now, ecommerce players and retailers are striking new partnerships and logistics startups are innovating. Hyperlocal delivery players like Dunzo have joined hands with multiple retailers to deliver their products to customers directly. Shared mobility service providers, whose core business has been hit badly, are trying to utilise their fleet for doorstep deliveries. .
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