Interview with Ms. Newseela Lamai, Marketing Manager, A&D Instruments India Pvt. Ltd.
1. Tell us about your company and product profile.
A&D Company, Limited was established in the year 1977 with its head quarter at Tokyo, Japan. A&D is a renowned company having over 40 years of producing world-class and advanced products in various divisions. We aspire to develop accurate and precision measurement technologies for diverse applications. A&D Instruments India Pvt. Ltd., is a direct subsidiary of A&D, Japan catering to Indian customers for all products manufactured by A&D. Our wide product range includes: Electronic Weighing Balances & Scales, Moisture Analyzer, Inspection Systems (X-ray, Check Weigher, Metal Detector), Test & Measurement and Medical Products (Blood Pressure Monitor, Nebulizer, Personal Weighing Scales, Thermometer).
2. Which are your target markets and which industries are the relevant buyers?
A&D's target market includes: Food Industry, food packaging, laboratory & research centres, pharmaceuticals, jewellery industry, automobile industry, institutes, defence, aerospace, textiles & garments, paint, cosmetics, hospitals, home healthcare as well as telemedicine.
3. How is your company and brand dealing with the existing COVID-19 crisis?
In the wake of COVID-19 crisis, we as a brand are working on improving our digital presence, virtual demonstration, meetings as well as enhancing online support to our end-users.
4. How do B2B shows like PackPlus help in enabling the industry growth?
Tradeshows are an excellent medium to connect with existing customers as well as meet potential buyers. B2B shows like PackPlus are a good platform for promotion of industry specific products, due to potential buyers from diverse sectors and good foot fall from various industries.