Key market trends to gain momentum in packaging sector
Major factors are playing a pivotal role in the growing application of packaging across industries such as FMCG, food processing, retail, pharmaceutical as well as manufacturing. In addition, increasing development in emerging economies like India & China is other important factor driving growth in the packaging industry.
Moreover, with the ongoing coronavirus pandemic, there has been a surge in demand in the online food delivery. Popular food delivery companies such as Swiggy, Zomatoand Uber Eats and have witnessed a significant increase in orders placed. This is further driving growth of packaging especially in sustainable packaging sector.
3 Top packaging trends to gain momentum
Digital printing is applied in every part of present packaging industry and is expected to maintain its trend in the coming years. Many packaging companies are shifting towards digital printing on a rapid rate. The digital printing technology enables personalisation and customisation in packaging, which is making it even more popular. In addition, it permits all colours to be printed in a single pass, which has nurtured a trend of “printing on-demand” in the industry. As per market reports, it is expected that by 2024, the global digital printing packaging market will reach USD 28 billion.
In a recent survey, about 70% of packaging companies believe personalisation has extremely strong impact on their customers. The trend of personalisation is going to gain momentum as it enables companies to promote their name and brand effectively that stands out from competitors. For example, Coca-Cola printing customer’s names on their soft drink containers. Also, personalised packaging is immensely fruitful, connects with consumers and identifies with a brand’s product further enhancing its popularity.
Transparency and Clean Labels
Another important trend to make way in packaging sector is going to be providing product information in a clear and transparent manner. In the current scenario, consumers are smart and are keen to know about products they plan to buy. Manufacturers can earn trust of consumers when they package their product in such a way, which makes content information clear and concise. Also, clean and transparent labelling strongly affects the packaging industry’s food and beverage sector. Smart label is going to become popular in the coming times as the label code directly connects consumers to a landing page with information about the product pushing them to purchase the product right way due to clear information.