McDonald’s India launches specially designed packaging for people with limited hand mobility
In a move to create equality, McDonald’s India West and South, recently announced the launch of EatQual – a special pack for customers with limited hand mobility, on the International Day of Persons with Disabilities. EatQual is an innovative packaging focused on enabling equality and ease for consumers with limited hand mobility.
With the launch of this one-of-a-kind burger packaging, the brand has become the first fast-food player in India to have undertaken such an initiative.
EatQual stems from the insight that the standard packaging typically requires customers to use both their hands to truly enjoy the delicious McDonald’s burgers. This makes it difficult for those with limited upper-limb movement to enjoy their favourite McDonald’s burger. EatQual addresses this challenge and ensures that everyone can bite into delicious burgers just as easily.
McDonald’s India launched the packaging by hosting individuals with limited upper hand mobility in their restaurants across Mumbai, Pune and Chennai who enjoyed their favourite burgers in the new EatQual packaging.