Global beauty and personal care packaging market expected to grow – Market Report
As per a market research report, “The beauty and personal packaging market is projected to rapidly grow in the coming times.” Major growth drivers are demand for creative and innovative cosmetic packaging, demand for premium and natural cosmetic products, along with increased daily use of personal care products.
Furthermore, technological advancements in packaging and the easy availability of wellness products in eclectic range of designs such as pumps, sprays, sticks, pen types and rollerballs are influencing the market growth. The aesthetic appeal of the packaging is a significant factor driving sales of a cosmetic product and establishing the identity of the brand. In addition, creative packaging and increasing shelf life of the product are the most important factors fostering growth of the packaged products.
The global beauty and personal care packaging market has been segmented into bottles, jars, and cans, tubes, pouches, and others based on the product types. It provides great opportunities for plastic packaging manufacturers and focuses on the introduction of new packaging formats, sizes, and functionality with leading packaging types in response to customer demand for convenience.