Cosmetic packaging industry to grow globally – Market Report
Cosmetic and wellness industry is witnessing growth across nations primarily being driven by rising population. The growth in the cosmetic industry is further propelling demand for packaging materials such as plastic, paper, metal or glass which are used as primary packaging material to pack various products.
Various growth factors such as evolving lifestyles, products offered by beauty and wellness industry, rising urban population in developing countries in Asia Pacific is projected to give impetus to the growth of the market.
Packaging is pivotal when it comes to the branding of the cosmetic products by making it attractive and enhancing the aesthetic appeal that attracts new customers, retain existing customers, and add to its brand differentiation.
Therefore, cosmetic companies mainly focus on attractive, portable, and effective packaging that provides multifunctional properties to its customers and this is projected to fuel the growth of cosmetic packaging market.