DS Smith introduces ‘Circular Design Principles’ to drive sustainability in packaging
COVID-19 pandemic has induced online shopping further boosting demand for corrugated boxes, cartons and packaging boxes. More and more people are opting for online shopping for items ranging from grocery to pharmaceutical products. In the wake of e-commerce activity surge, DS Smith, a sustainable packaging leader, has introduced its Circular Design Principles, citing company research that shows better packaging design could save the industry $46 billion a year in logistics costs globally. The research was done to eliminate waste and enable sustainability in packaging.
New research reveals that consumers are carefully considering company sustainability practices before purchasing, especially when it comes to wasted space. Nearly all consumers (93%) reported they have received packages with wasted space, and nearly three-fourths (73%) have received packages that were twice the size or more needed. All this wasted space has left a bad taste in consumer’s minds and wallets, as 54% reported they would think twice before ordering again from a company that had excessive space in their packaging.
As per the survey reports, eliminating empty space in packaging can produce big advantages for businesses that ship goods, from scoring significant savings to gaining an advantage over its competition along with considerable reducing impact on the environment.