3 reasons why brands must focus on ‘Sustainable Packaging’ amid e-commerce surge
The growth of e-commerce, retail sector and ready to eat food items has generated significant demand for sustainable packaging options, as both consumers and e-retailers are looking to enhance sustainability in their packaging solutions.
Amidst the COVID-19 pandemic, e-commerce boom has meant an increase in packages being sent from warehouses to online shoppers. In the wake of social distancing norms, people are shopping online for food, clothes, pharmaceutical and personal care products driving demand for packaging materials.
Key reasons why brands must shift to sustainable packaging
- 1. Sustainable packaging solutions require different features than the items that are picked up in-store further providing brands with an opportunity to get creative and design something that is not only functional but also representative of their brand.
- 2. Also, brands should be considerate about the materials used in packaging and shipping product. With this move, brands can reduce their waste significantly and uphold their values.
- 3. Furthermore, with rising environmental awareness, consumers are also shifting towards sustainable alternatives to reduce wastage. In addition, consumers are looking for brands that enable sustainability and are also ethical in their approach.
Requirement for environment friendly packaging material such as paper, paper boards, folding cartons and corrugated boxes as well as secondary packaging is going to increase catering to the needs of various players in the rapidly growing e-commerce logistics.
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