Absolut to roll out 2,000 Paper Bottle Prototypes
As per reports, The Absolut Company (TAC) is rolling out 2,000 paper bottle prototypes as part of the Paper Bottle Company initiative. The first production will go on controlled testing in November, 2020. The prototype is made from 57% paper and 43% plastic, which is recyclable and itself made of 100% recycled content, according to officials from Absolut.
The rollout is set to start in Sweden and the United Kingdom. Once the company receives initial feedback from consumers, they plan to launch a second pilot production run next spring. Absolut Vodka and the sparkling pre-mixed drink line Absolut Mixt will be the first two products tested in the paper bottles.
Sustainability in packaging is becoming a key trend in the current scenario, more so, owing to the rising awareness about environment and as a means to reduce wastage. Use of paper and paper based packaging is gaining momentum due to its eco-friendly and recyclability property.
The recycled plastic makes up the single barrier layer for the bottle, which can successfully be recycled as systems for processing this material are already in place. After the prototype is successfully tested, TAC will move to the next stage of development, working towards the ultimate goal of a fully bio-based bottle.