Folding Carton demand increases amidst the pandemic induced crisis
The world is reeling under the impact of the COVID-19 pandemic. All across the globe, businesses have shut down and people are locked inside their homes to curtail the spread of the virus considered to be highly infectious. The current crisis has exposed many weaknesses and challenges in doing business. Moreover, the situation has unveiled that some commodities are needed more than other when it comes to something as basic as human survival.
According to European Carton Makers Association (ECMA), carton is proving to be an essential item in maintaining an effective supply chain for food items and pharmaproducts during the pandemic induced crisis. The value of packaging is being recognised by many retailers and governments all across the globe.
Furthermore, Folding Carton is playing an integral role in helping brand owners to deliver essential items to consumers when it is most needed. Also, folding cartons are extremely helpful in efficient, safe and hygienic movement of products into the markets further accelerating its demand. In Europe, folding carton manufacturers are continuing to operate their facilities in accordance with their responsibility as an essential industry to maintain the supply chain.
In India, a second phase of the lockdown has been implemented with new guidelines allowing the manufacturing units for packaging to be operational with proper preventive measures such as social distancing, sanitisation and other safety protocols.
Folding cartons are also high in demand as beingone of the best sustainable solutions available. Presently, it isalso considered to be the critical item involved in keeping the world supplied with food and medicines. There are various other significant features such as strong retail shelf presence, effective in communicating brand message, readily recyclable and an unrivalled carbon footprint, which no other packaging material can offer.