Nestlé shifts to recyclable paper wrappers for Maggi bouillon cubes
According to news reports, Maggi has become the first big brand to use recyclable paper packaging to wrap individual bouillon cubes for its organic range in France. The move is towards Nestlé’s drive of using more paper packaging for its products.
The new packaging solution is a coated paper that is recyclable through the paper stream in France whereas, until now, the bouillon cubes were wrapped in a multi-layer laminate that included aluminium. Major brands are shifting towards recyclable packaging to reduce waste and drive sustainability.
With rising awareness around plastic pollution it is pivotal that alternative options are adopted in packaging. Nestle wants to provide both healthy and more sustainable options. As a result, the brand wanted to bring recyclable paper packaging to a favourite such as Maggi organic bouillon cubes.
The paper used for the wrapper comes from pulp and paper mills that have been certified by the Forest Stewardship Council (FSC) and The Program for the Endorsement of Forest Certification – and this new development marks a step in Nestlé's commitment to making all its packaging recyclable or reusable by 2025, as the company aims to work towards a waste-free future.