3 Reasons why paper will gain popularity in packaging industry.
Pulp and paper market is expected to touch USD 368.10 Billion by 2027 growing at a CAGR of 0.8% during the forecast period, according to market research report by Fortune Business Insights. The market growth is being driven by popularity of paper within the packaging industry. Let’s find out more about the 3 major factors playing a pivotal role in driving popularity of paper packaging.
1. The boom in e-commerce sector for shopping among consumers is anticipated to increase the use of paper packaging such as paper bags and cartons. Moreover, online shopping will continue to gain traction owing to penetration of smart phones and internet in emerging economies such as China and India.
2. As companies along with consumers become more aware about environmental pollution, sustainability will be taken up as an important issue across packaging industry. Manufacturers are now innovating and investing in eco-friendly packaging such as paper bags, paper bottles and folding cartons to drive sustainability.
3. Many global brands like Coca Cola and L'Oréal have already started launching paper-based packaging such as paper bottles and cosmetic tubes respectively. In the next few years, big brands are planning on moving to 100% paper packaged products across FMCG, Food & Beverage along with cosmetic and wellness industry.
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