Interview with Dennis Sweet, Global Sales Director, FARO APAC
1. Tell us about company and product profile?
FARO is a 3D measurement, laser scanning, and data-intelligence company. Headquartered in Lake Mary, Florida, for 40 years FARO has been a global leader in developing an array of hardware and software solutions to meet the precision and accuracy needs of the 3D Metrology, AEC, and Public Safety markets. Today FARO has regional headquarters in Europe and Asia and offices in 25 countries across the world. Our principal products include advanced lightweight coordinate measuring machines, 3D laser trackers, portable mappers, mobile and stationary 3D scanners, and innovative software that can convert the raw data these devices gather into fully immersive 3D virtual images and scenes. Whether it is entire as-built structures for building restoration and blueprint matching, crash and crime scene investigation, or part-to-CAD comparisons, assemblies and repeat part measurements, FARO’s family of measurement and imaging technologies and related software are empowering businesses large and small with the data intelligence they need to get to the right answer sooner.
2. How are you planning to carry forward in the post-corona world?
FARO is taking a multi-pronged approach as it continues to adapt to the on-going coronavirus pandemic while preparing for the post-corona world. While we have been principally operating as a virtual company for over four years, FARO is in constant contact with our buyers, assessing their product needs, and ensuring that our supply chains run with as little disruption as possible and adapt to shifting demand requirements. We are also ramping up significantly our web presence, increasing our output of live webinars and our attendance at virtual trade shows. Internally the company is applying the recommended guidelines of the Centers for Disease Control and Prevention, the World Health Organization, and advice from local health authorities. Mask wearing, social distancing, the use of hand sanitizer, remote working, and reduced capacity for our manufacturing and service operations that much continue to work in-office time are just some of the steps we are taking to protect our workforce. Fortunately, as many of our customers are considered essential services, COVID-19’s impact has been less than expected.
3. What changes do you foresee in the future?
Long term, FARO will continue to build out remote working capabilities while strategically investing in its global footprint, especially across Asia, which is critical to our long-term success given the significant market opportunities that exist. Additionally, we believe that automation is a burgeoning subject that will have powerful ramifications from everywhere from the factory floor to the crash scene and/or building restoration and beyond. Machine learning and artificial intelligence will also enjoy further development. Combined, these three related technologies will make for a faster, more efficient factory, reduce human error, speed project times, and help keep personnel safe through a socially distanced workforce – a workforce with more machines (performing repetitive or quality control tasks) and fewer people; reassigned to remote work and projects currently beyond machine capabilities. Beyond FARO, with supply chain disruptions a common theme for many companies – especially early in the pandemic across Asia – it is likely many companies will consider greater product diversification, while shifting their supply chains closer to their respective customer base.