Royal Enfield plans to launch one new bike every quarter
Popular motorcycle maker, Royal Enfield is planning to launch at least 28 new models in the next seven years, with one new bike to be introduced every quarter as it foresees to strengthen its position both in domestic and international markets, according to news reports. In addition, company is also making plans to lay out an assembly unit in Thailand in the next 6-12 months followed by Brazil shortly.
All these models will be in the mid-segment - 250cc to 750cc. Furthermore, the company is planning to focus on the same and will continue to strengthen its stature by bringing in evocative, accessible, and truly global line of products.
The company will be investing several hundred crores on new products and technologies like electric vehicles, digital solutions, etc. They have adequate production capacity for the next 2 to 3 years, and therefore, a significant chunk of their investments will be directed towards the development of new products, technology, and capability enhancement, and global expansion.