First brand in confectionery to introduce eco-friendly R-pet packaging
On the world environment day 2021, DS group introduced PET Jar using recycled PET for its popular Pulse candy packaging. Recycled cycled PET also known as RPET is made with recyclable material is environmentally favoured and has a much lower Carbon Footprint compared to using Virgin PET. The extra benefit to using RPET is that it primarily made from recycled material and works in contrast to “Take-Make- Waste” limner model and aims to create a closed loop system minimizing the use of resource input and generation of waste and pollution.
The DS Group is committed to the mission of Green enabling by Social, Structural and Economic transformation that will drive sustainability in its business. As a committed corporate citizen, the Group aims to create a closed loop system that minimizes the use of resources, creation of waste, pollution and carbon emission. The use of R PET in popular confectionery brand ‘Pulse’, the leader in hard boiled candy segment is a small step towards environment sustainability and circular economy. The PET Jar is made from a combination of virgin and recycled PET granules, which means that the waste from eco system is being reused into packaging and not burdening the planet. The company is also targeting Industrial ecology and blue economy by working towards reducing resource depletion and environmental pollution.
In last few decades the consumerism has increased at an exceptional pace and so has the quantum of waste that has led to an environment mayhem. The reuse of goods and waste utilization is negligent in the production-consumption cycle. Packaging is an unavoidable part of this development, as it protects, preserves, enhances, disperses information, acts as a marketing tool and allows for safe transportation. The packaging sector is a large user of the plastic and the increasing environmental pressure on the economic system requires a reconsideration of our economic paradigm. It is imperative that it consciously shifts its consumption preferences to recycled and reusable material. The world is heading towards an “ecological credit crunch” and is under severe ecological debt as we are over-utilising the natural resources without replenishing, and this crisis is far worse than all the financial and health crisis mankind has ever faced. This urges societies, corporates around the world to increase the efficiency of natural resources use and to reduce the overall environmental impact. Reusable, recycled packaging has been suggested as an option to significantly reduce environmental impacts.