Bajaj Finserv enters wellness ecosystem
Financial services conglomerate has ventured into the healthcare ecosystem with its new offering – Health, a tech business that aims to integrate the fragmented service delivery of the healthcare system and make healthcare accessible to consumers by extending its reach and accessibility on a single platform.
Health via Aarogya Care will offer personalised, preventive, prepaid healthcare packages, and will also include treatment expenses through health insurance covers from its Bajaj Allianz general insurance. It will also include loans from Bajaj Finance for hospitalisation costs. But the main focus will be on preventive healthcare. Further, it will enable the customer to receive and digitally maintain health records that would be integrated with the national health ID.
With a large consumer base and a strong partner ecosystem, Bajaj Finserv Health will enable connected, cost-effective and convenient services for consumers in a seamless and personalised experience from the comfort of their homes.