Asian Paints enters into the world of home furnishing
Amid the lockdown, more people became aware of their home surrounding and home furnishing became an important part. Home furnishing has always played a significant role in renovating and turning around the décor of one’s home rather quickly. In view of the rising demand, Asian paints has rekindled its partnership with one of India’s most popular designer, Sabyasachi, to launch a first of its kind range of designer home furnishings, under the brand Nilaya.
Sabyasachi's eclectic range for his first-ever home furnishing collection originate from a variety of experiences - the skilfully painted fabrics born along the Coromandel coast; embroideries from an ancient world; well-remembered motifs and patterns that continue to enchant; old-world Calcutta with its fading luxury and the traditions of miniaturists from the colonial-era Murshidabad.
In addition, Asian Paints has collaborated with The Pure Concept, a leading premium furnishing brand, to create a perfect partnership and establish themselves in the home furnishing industry.