Cadbury introduces chocolate gift cards
Mondelēz International has introduced two Cadbury Chocolate Gift Cards to enable retailers grow their gifting confectionery sales throughout the year, as per news reports.
The gift cards include space for shoppers to create a personal message, which contain either Hazelnut Creme Hearts or White Chocolate Truffle Flowers, retailing at £3 and are available in four different designs.
The gift cards allow retailers to target new shoppers by taking advantage of life events such as birthdays, anniversary and special gifting moments. Moreover, it is expected that the range will be popular with shoppers between ages 18-35 years old, offering millennials an entry level token gift in a format they are familiar with from outside the confectionery category.