Indian consumers to focus on appliances, stationery and home furnishings as unlock begins – Report
With infections slowing down and second wave waning, India has begun unlock phases. As Indian states gradually open up malls and shops, a survey by LocalCircles—a community social media platform, received more than 40,000 responses from people in 303 districts of India, which concluded that consumers will be inclined to buy appliances, stationery, and home furnishings.
According to the survey, “33% consumers said they intend to buy products such as laptop and mobile phone as work from home or other activities continue, while 23% were inclined to buy cooling appliances such as air conditioners, coolers, fans and other white goods. Over 20% reported the need to buy home appliances, bedding and furnishings.”
As unlock begins across India, retail will be pivotal in jumpstarting consumption and offering liquidity to trade that has seen business suffer during the ongoing wave.