Bikano introduces a new range of namkeen snacks for festive gifting
According to news reports, Bikano - popular packaged snacks brands has launched six new masala-based products for the upcoming festive season. This has been done to enhance its product portfolio and brand expects a sales surge of up to Rs 75 crore with the addition of the new masala range aimed primarily at consumers in the northern belt of the country.
The new product portfolio includes – “Aloo Bhujia-Lemon Chaska”, “Chutney-Sev”, “Chatpata Mixture”, “Manpasand Mixture” “Lajawaab Mixture”, “Daal Mixture”, and “Dry Fruit Mixture”. These new additions are expected to bring an additional Rs. 75 crore in sales this year, and will enable the brand to cross the Rs. 1200 crore revenue mark by FY 21.
The new range will cater to the customers inclined towards healthier, tastier and more affordable snacks. And with the festive season around the corner, there is an increase in the demand for healthy in-home snacks.