Asian Paints Launches Range of Furniture Furnishings and Lighting Products
Asian Paints has launched their own range of Furniture, Furnishing & Decorative Lighting, that brings a range of aesthetic home decor solutions to a variety of consumers. The new range promises superior quality, ready-made as well as customized design options at the right price. These products will be offered as a refreshing range of design and decor solutions under three brands – Nilaya, Royale and Ador.
Asian Paints also announced – ‘Beautiful Homes’ as the omnichannel identity for their decor stores, services and website. Through these offerings, backed by years of insights into decor trends and consumer research, Asian Paints becomes a pioneer one-stop-source for everything related to home decor.
Asian Paints endeavours to go beyond being designer wallpapers, paints, and kitchen and baths player, to an integrated Home Decor player. Hence, with this new launch, Asian Paints will provide an aspirational upgrade for every consumer at a competitive price range. Under the three product ranges, Ador is a collection of modern and contemporary products accessible to the budget conscious consumer. Royale celebrates its long legacy as a sophisticated luxurious category of paint products with a similar range of exquisite solid wood furniture, customized upholstered sofas and decorative lights. Nilaya is the ultimate exclusive offering with a collection of timeless designs which boasts of elegance and artistic magnificence. Eventually each of the three brands will have their own line of exclusive furniture, furnishings & lighting range.
The new launch by Asian Paints will be available across all the 10 cities where AP Home stores are present and satellite towns along with all the nine markets where Beautiful Homes Service is available.