Flipkart partners with Max Fashion
Flipkart, India’s homegrown marketplace has partnered with Max Fashion, the retailer known for its strong presence across various fashion verticals.This partnership assumes significance, as India prepares for the upcoming festive season andFlipkart prepares for its annual Big Billion Days, focusing on bringing India's best fashion brands and collaborating with them to bring the best styles for Indian consumers.
With a strong presence across fashion verticals, Max is the single largest player in India with
375+ stores in 130 cities across the country. Max already sells more than 100 million garments
through its wide omni channel presence. Through this partnership, Max Fashion will be able
to get wider market access and make their products across categories including accessories,
footwear, womenswear, menswear,and kids wear, available in newer geographies and pin
codes. The Max Fashion store on Flipkart will have more than 13,000 new styles, and majority
of them under INR 1,000 price point. This partnership with Flipkart enables Max to further
democratise fashion by enabling the brand to reach out to a wider array of shoppers through
Flipkart’s excellent reach in smaller towns and cities. This partnership is also aligned to
Flipkart’s priority to continuously expand its fashion portfolio and make latest trends accessible
to consumers across Bharat.
With an increasing number of shoppers today seeking a convenient shopping experience with
a focus on affordable fashion, the collaboration between the two brands will offer a wide
selection of latest fashion by bringing value to millions of consumers.