Corporate gifting shifts towards health and work from home products amid COVID-19 pandemic
With work from home being the ‘new normal’, corporate gifting industry is leveraging on the huge demand for health, wellness and home accessories. The pandemic played havoc with sectors across nations, however, corporates need to get back to gifting to build and sustain business relationships albeit in a cost-effective way.
In the wake of the new normal, companies now shifting focus to the likes of work from home services and immunity boosting products as gifts for their employees and business partners. Corporate gifting market in India is estimated to be Rs 12,000 crore and is growing at over 200% per annum, according to reports. Gifting industry is undergoing a huge transformation as the primary focus is on being a solution providers rather than just a product provider.
Gift products such as immunity boosting teas, ayurvedic products, Vitamin C supplements, customised masks, hand sanitizers and related accessories are trending as the most coveted gift items in these unprecedented times. In addition, as work from home becomes the new reality, products that enhance work from home efficiency like Wi-Fi routers, noise cancellation/wireless headphones, printers, webcams, Bluetooth speakers, pen drives, power banks, along with ergonomically designed furniture is another trend corporates are opting for to help out employees and business partners in these difficult times.