Packaged sweets fuels growth in the packaged food industry in India
Packaged food industry is evolving in India and packaged sweets have come to register as an integral part of that process. The traditional popularity of sweets along with enhanced consumer consciousness of hygiene and cleanliness has made sure that packaged sweets gain traction.
Popularity of sweets offered in a hygienic package itself in a way is fostering growth of packaged food industry in the country. In other words, packaged sweets is revolutionising the packaged food industry. With authorities increasingly clamping down and tightening norms around food labeling and general safety and hygiene, this is further serving the cause of packaged food industry.
Traditional sweets are not going to fade away as they play an integral part in our festivities and weddings. From traditional milk-based sweets and open mithais offered by unorganised and traditional sweet shops to sweets and confectionery products prepared by organised bakeries, to specialised milk-based products by dairy establishments to luxury mithai brands promoted by a new-age confectioners to organic sweets by modern food brands, the range of sweets products available in the country has also increased tremendously.
Confectionery market alone is estimated at $1.5 billion growing at a CAGR of over 12 per cent for almost a decade, as per reports. According to other market research report, it is expected that confectionery and snack market is to grow by over 10% between 2020 and 2025. This huge array of items would definitely give a massive stimulus to the packaged food as well as the packaging industry in the country.
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