In conversation with Mr. Vivek Kumar, Strategic Alliance Manager, HP Specialty Printing Systems

Tell us about your company and product profile.

HP Specialty Printing Systems (SPS) releases HP’s leading Thermal Inkjet (TIJ) technology to partners who satisfy a variety of end user needs in many markets. More specifically, SPS sells TIJ cartridges, enablers, and components to OEMs, who design, manufacture, and market finished “printers” to customers, who print and dispense fluids for multiple applications. With dedicated OEM-partner relationships, SPS is driving innovation for labelling and packaging applications for a wide range of vertical markets, including coding and marking on primary and secondary packaging, in addition to on-demand desktop labels for a range of applications.

Which products are you displaying at PackPlus? (As you have not signed up as an exhibitor at the moment you can refer to any innovative services or online support that you may be offering to your customers? Or similar info)

Through SPS’ OEMs and OEM distributors in India, SPS will be demoing several aqueous and solvent inks for packaging coding and marking applications. HP inks are specifically engineered and tuned to the features of HP genuine print cartridges providing our customers the highest quality products that are guaranteed to work out-of-the-box every time. Each ink is formulated with specific applications and substrates in mind. The breadth of HP inks enables you to print on a wide range of substrates including some of the most challenging films used in the food packaging industry.

Which are your target markets and which industries are the relevant buyers?

The main market SPS sells into is primary and secondary coding and marking. HP Thermal Inkjet 2.5 technology provides high-resolution 2D, QR codes, and text across a wide range of substrates at high speeds with a no maintenance, easy-to-use, snap-in and snap-out configuration. Especially the GMP certified HP 2590 solvent print cartridge can be used to print coding and marking text and bar codes on food and pharmaceutical packaging, in compliance with applicable regulations and commonly referenced industry standards.

How is your company and brand dealing with the existing COVID-19 crisis?”

HP is committed to providing a safe work environment for its employees and ensuring continuity of its operations in order to provide seamless service to its customers worldwide. In order to appropriately address continuity planning in today’s operating environment, HP maintains a global Business Continuity Management (BCM) program.

HP’s Business Continuity Management (BCM) program takes a holistic, enterprise-wide approach in order to ensure end-to-end continuity across the value chain. The principal goals are to maximize HP’s ability to continue to deliver products and services seamlessly while minimizing the impact to HP’s partners, customers and communities.

How do B2B shows like PackPlus help in enabling the industry growth?

B2B shows like PackPlus provide a perfect platform for companies in the packaging industries to showcase their latest innovations, allowing visitors and exhibitors alike to get the most up-to-date market intelligence. Additionally, a professional tradeshow matches visitors who are looking for specific solutions with the suitable suppliers. That is to say exhibitors in B2B tradeshows are more likely exposed to the right target audience, and thus there’s a higher chance to develop new business opportunities and make deals done.




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